If you put your mind to it, you can accomplish anything.
I build brands.
I create insights-driven marketing strategies that achieve long-term growth by motivating customers, new and old, to take action. With over 15 years of experience, I’ve helped countless companies achieve success.
I’m passionate about brands with an underlying mission to improve the quality of one’s well-being through changes in their behavioral habits and lifestyle. All my life I’ve wanted nothing more than to help make a difference in the world. I’m drawn to creative work that is both rewarding and helps fulfill my desire to be impactful.
When I’m not trying to improve our planet, I enjoy playing guitar, writing music, surfing, and my Peloton.
Looking for help in one or more of the following areas?
Brand Strategy & Development
Digital Marketing
Social Media
SEO & PPC
Content Creation
Market Research & Analysis
Give me a shout at the button below.
Proven Process For Success
Brand Immersion
Who you are as a brand, what makes you unique from competitors, and why should anyone care? Set goals to lay the foundation for everything we will do and act as our North Star to set us on the appropriate path.
Research
Discover who your customers are, identify trends in their behavioral habits and buying decision process, and the competitive landscape.
Strategy Planning
Determine the right message for the right media outlet(s) during multiple touchpoints in the buyer’s journey.
Analytics
Test the campaign to optimize the customer’s omnichannel experience. Analyze performance to determine the appropriate plan of action that continues to drive results and help you achieve your goals.
Notable Works & Achievements
Narragansett Beer
My marketing career began over 15 years ago knocking on the door of Narragansett Beer’s offices in Providence, RI. There was barely any furniture in the office and the production was all in Rochester, NY. I quickly went from intern to managing a promotions team and marketing budget of $100,000 annually to plan and implement marketing strategies through digital and traditional media, consumer experiences, and sales team support. Through my resourcefulness in managing the team’s marketing efforts, as well as distribution expansion, we grew annual revenue from around $1M at my start to approximately $12M at the time of my departure 8 years later. To qualify my efforts there, just take a look at their current digital media presence I helped to grow where they’re still implementing strategies I developed as well as creative I produced such as this video.
NAIL Communications
After completing my MBA, I took an opportunity at a local advertising agency called NAIL Communications. I was able to apply both my research and analytical skills to effectively achieve my client's goals of sales growth, lead generation, and brand awareness through planning and implementing digital media strategies. More specifically, my efforts attributed to clients such as Lightlife Foods achieving average annual sales growth of 15% in the vegan and vegetarian categories. Check out their case study video here.
Through sales funnel analysis and optimization, I also helped create a digital brand strategy for Brown University’s School of Professional Studies that attributed to a 20% increase in student inquiries with a 40% reduction in costs. That also resulted in increased business for NAIL year-over-year with them.
Revival Brewing
As marketing advisor to Revival Brewing in Cranston, RI, I developed their manifesto and produced this video with a minimal budget and goal of driving demand for can sales and increased traffic to the brewery. The campaign first went live for a new product launch and organically reached 43% of our target audience on Facebook and Instagram twice with an estimated recall lift rate of 9.42%. This resulted in a 55% conversion rate and ROI of 31% for that launch. I also co-wrote, performed, and did the voice-over for this jingle and radio spot that’s running locally now on 94HJY in the Providence DMA. Additionally, after the first year the campaign ran, it attributed to year-over-year onsite brewery sales growth of 42%.
Elevated Craft
I worked with Elevated Craft to develop a digital campaign that would drive demand for their innovative flagship product, the Elevated Craft Hybrid Cocktail Shaker. The product launch was set up as a crowdfunding campaign on the site, Kickstarter and IndieGoGo. We began hyping the launch with a brand video that told the story of how the shaker was developed and the features and benefits customers would get with it. We used that video to drive traffic to a landing page and convert them to email leads to build our following. We then used that following for the initial launch to drive pre-orders and eventually grow the following for increased sales. It was a huge success from day one and continues to be met with overwhelming support. We raised over $2.5M in pre-orders through over 29,000 backers and delivered over 50,000 units. We then moved all orders from IndieGoGo to a fully optimized Shopify e-commerce store. Using a similar digital campaign strategy with content and landing page optimization we continued with successful sales at an annual growth rate of 20%. This helped spearhead new product launches for the future.
Basil & Bunny
Founded a fast-casual restaurant concept that’s 100% plant-based. Recruited, trained, and managed FOH and BOH staff. Designed a menu with scratch recipes I created in our test kitchen that was approachable to the local market. Developed business plan with research from the target audience and forecasting financials for annual growth. Planned marketing and branding strategy that would reach our target audience and achieve our sales and growth goals. Pivoted to an entirely digital strategy during the COVID pandemic that attributed to a ROAS of 5x with a 10% margin. Achieved 50% year-over-year annual growth in sales. Check out our website here to see what they’re up to and visit them soon!
