If you put my mind to it, I can accomplish anything.
I build brands.
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I build brands. *
As a Creative Strategist, I develop performance-driven marketing plans that drive long-term growth by motivating both new and existing customers to take action through powerful storytelling and community-building. I tend to have a knack for understanding consumer behaviors that motivate purchasing decisions. With over 20 years of experience, I’ve helped numerous companies across several industries achieve success in this way and would welcome the opportunity to do the same for you now.
My areas of expertise include the following:
Brand Strategy & Development
Customer Experience
Go-To-Market Strategy
Performance Data & Analytics
Digital & Social Media Marketing
Content Strategy & Development
Market Research & Analysis
AI & Automation Integration
If you need help in any of those areas, then give me a shout at the button below.
Proven Process For Success
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Proven Process For Success *
Research
Discover who your customers are, identify trends in their behavioral habits and buying decision process, and the competitive landscape.
Strategy Planning
Determine the right message for the right media outlet(s) during multiple touchpoints in the buyer’s journey.
Brand Immersion
Who you are as a brand, what makes you unique from competitors, and why should anyone care? Set goals to lay the foundation for everything we will do and act as our North Star to set us on the appropriate path.
Analytics
Test the campaign to optimize the customer’s omnichannel experience. Analyze performance to determine the appropriate plan of action that continues to drive results and help you achieve your goals.
Notable Works & Achievements
Narragansett Beer
My marketing career started the old-fashioned way, by knocking on a door. Twenty years ago, I showed up at Narragansett Beer’s nearly empty Providence office, eager to help revive a legacy brand. I started as an intern and quickly grew into managing a promotions team, a $100K annual budget, and a full-scale marketing strategy across digital, experiential, and retail channels. Over eight years, our scrappy efforts helped grow annual revenue from roughly $1M to $12M through resourceful marketing and smart distribution expansion.
NAIL Communications
After helping scale Narragansett Beer to a top 25 brand in the US, I joined NAIL Communications, where I turned data into stories that sold. For Lightlife Foods, my digital strategies helped drive 15% annual growth in the vegan and vegetarian categories. For Brown University’s School of Professional Studies, I helped optimize their digital funnel to increase student inquiries by 20% while cutting acquisition costs nearly in half.
Keep Me Conscious
Music has always been my creative compass. From years of songwriting, producing, and performing with my band Keep Me Conscious, I learned how to move people, literally and emotionally. That instinct for rhythm and storytelling naturally bled into my marketing work, from crafting compelling content to producing jingles that made campaigns sing (pun intended).
Elevated Craft
My creative-meets-analytical balance led to projects like Elevated Craft, where I helped launch their Hybrid Cocktail Shaker through a crowdfunding campaign that raised over $2.5M from 50,000 units and 29,000 backers. We turned early buzz into sustainable growth, building a thriving Shopify store, driving 20% annual sales increases, and paving the way for new product launches.
Basil & Bunny
I later founded a 100% plant-based fast-casual restaurant that combined my love for creativity and entrepreneurship. From menu design to team training to digital marketing, I led every part of the concept. Even during the pandemic, we adapted, achieving a 5x ROAS, 10% margins, and 50% annual sales growth, all while becoming a five-time Rhode Island Monthly “Best Of” winner (and the 2025 cover story).
Passion Drives Results
At the heart of it all, I believe great work starts with an idea and a story worth sharing. Whether it’s launching a brand, growing a business, or creating something just for fun, I love helping people tell theirs in a way that connects.
So now it’s your turn. Reach out, and let’s see what great work we can create together.
